Publications
Crafting and Executing Strategy
Outline
All companies require sustainable strategies in order to survive and grow in increasingly changeable and volatile markets. Managers need to know not only how to craft such strategies, but also how to effectively execute and align them to ensure success.
Based on the reputable US text, this South African edition of Crafting and Executing Strategy covers what every senior-level or entry-level MBA student in South Africa needs to know about crafting, executing and aligning business strategies, through presentation of core concepts and analytical techniques.
Separate case and readings sections build on the core text by demonstrating this theory in practice.
Key features include:
- The latest research findings from the literature and cutting-edge strategic practices of international and South African companies
- Engaging real-life examples applying the theory to practice within each chapter
- A range of pedagogical features throughout each chapter to reinforce learning
- Accompanying readings and cases sections aligned to each chapter in the text
- A comprehensive package of support materials that are easy to use, highly effective and flexible enough to fit any course design
Chapters:
- The Strategic Management Process and Strategic Alignment
- Strategy in Emerging Economies
- Evaluating a Company’s External Environment
- Evaluating a Company’s Resources and Competitive Position
- The Five Generic Competitive Strategies
- Corporate Governance and Ethics
- Enterprise Performance Management
- Tailoring Strategy to Fit Specific Industry and Company Situations
- Building an Organization Capable of Good Strategy Execution and Good Strategic Alignment
- Leadership, Culture and Teamwork
| Title | Crafting And Executing Strategy - South African
Edition. Text, Readings And Cases |
|---|---|
| Authors | Johan Hough, Arthur A. Thompson Jr, A.J. Strickland
III and John E. Gamble |
| Publisher | McGraw-Hill |
| ISBN | ISBN-13: 978-007711693-4 ISBN-10: 007711693-3 |
Johan Hough is the founding and managing partner of the Balanced Scorecard Institute of South Africa and Balanced Scorecard Africa.


